GoHighLevel Pricing Plans & Features Breakdown 2026
You’re evaluating GoHighLevel. Three core questions: How much does it cost? What’s included at each tier? And will the ROI justify the spend?
This breakdown covers all three. We’ll walk through Starter, Pro, and Unlimited tiers, show you exactly what’s included at each price point, compare feature parity across plans, and calculate real-world ROI for different agency sizes.
One agency moved from HubSpot ($500/month for email + CRM) to GoHighLevel Pro ($199/month). Same features, lower cost. Another scaled from Starter to Unlimited as client count hit 20. They paid more but cut their per-client platform cost in half.
This guide is current as of June 2026. GoHighLevel pricing changes; check their official pricing page before committing.
Key Takeaways
- GoHighLevel has three core plans: Starter ($99/month, 1 seat), Pro ($199/month, 3 seats), Unlimited ($497/month, unlimited seats)
- All plans include email, SMS, CRM, landing pages, and automation; Unlimited unlocks white-label SaaS Mode (recurring agency revenue)
- An agency with 15 clients on Pro ($199/month) can charge clients $99–$199/month and pocket $1,500+ profit/month ($18,000/year from platform resale alone)
- White-label SaaS Mode (Unlimited tier only) generates 40–50% recurring commission on client subscriptions; this is the key differentiator for agencies
- Entry cost is low ($99/month to start), making GoHighLevel accessible to solo freelancers; scale-up cost ($497/month Unlimited) is still lower than enterprise alternatives like HubSpot or Salesforce
GoHighLevel Pricing at a Glance
Here’s the headline: GoHighLevel has three main plans. All include core CRM, email, SMS, landing pages, and automation. The main difference is team seats and white-label access.
| Plan | Monthly Cost | Team Seats | SMS/Month | White-Label | Best For |
|---|---|---|---|---|---|
| Starter | $99 | 1 | 500 | No | Solo freelancers, small agencies (1–3 clients) |
| Pro | $199 | 3 | 5,000 | No | Growing agencies (4–15 clients) |
| Unlimited | $497 | Unlimited | Unlimited | Yes | Scale-up agencies (15+ clients) or agencies reselling white-label |
| Enterprise | Custom | Custom | Custom | Yes | 100+ client agencies (dedicated support, custom integrations) |
All plans include the same core features: CRM, email, SMS, landing pages, funnels, automation, and integrations. The price difference buys you more seats (to manage more clients) and, at Unlimited tier, white-label SaaS Mode (to resell GoHighLevel as your own platform).
Detailed Plan Breakdown
Starter Plan: $99/Month
Who it’s for: Solo freelancers, new agencies, or coaches testing the platform.
What’s included:
| Feature | Included? |
|---|---|
| Contacts/leads | Unlimited |
| Team seats | 1 (you only) |
| CRM | Full (custom fields, pipelines, lead scoring) |
| Email marketing | Unlimited sends, 200+ templates |
| SMS marketing | 500 SMS/month included |
| Landing pages | Unlimited pages, 100+ templates |
| Funnel builder | Unlimited funnels |
| Automation workflows | Unlimited workflows, no step limit |
| Integrations | 1000+ (Zapier, native integrations) |
| Calendar/booking | Yes (scheduling, Calendly-like) |
| Phone call tracking | Yes (built-in calling) |
| Task management | Yes (to-do lists, reminders) |
| Reporting | Basic (conversion, pipeline, email stats) |
| API access | Limited (webhooks available) |
| White-label | No |
| Custom domain | No (uses gohighlevel.com subdomains) |
| Dedicated support | No (community + ticketed support) |
Monthly cost: $99
When you’ll outgrow it: When you have 3+ clients or need to add team members (you get only 1 seat).
Pro Plan: $199/Month
Who it’s for: Agencies with 4–15 clients, small teams (2–3 people), or freelancers managing multiple service offerings.
What’s included (everything in Starter, plus):
| Feature | Added in Pro |
|---|---|
| Team seats | 3 (you + 2 team members) |
| SMS/month | 5,000 (vs. 500 in Starter; 10x increase) |
| Reporting | Enhanced (custom reports, export to PDF) |
| API access | Full REST API (vs. limited in Starter) |
| Webhooks | Full inbound + outbound |
| Email deliverability optimization | Priority (higher inbox rate) |
| Custom integrations | Developer-friendly (API docs included) |
| Bulk import | Yes (import 10K+ contacts at once) |
| Calendar integrations | Zoom, Teams, Google Meet (vs. basic in Starter) |
| White-label | No (still not available) |
Monthly cost: $199 (so $100 more than Starter for 10x SMS + team seats + API access)
Real-world use case: An agency with 10 clients uses Pro. Each client gets a sub-account (team member assigned to that client). Client can log in, manage their own contacts and campaigns, while the agency controls the overall account settings and billing.
When you’ll outgrow it: When you hit 15+ clients or need unlimited team members.
Unlimited Plan: $497/Month
Who it’s for: Agencies with 15+ clients, or agencies planning to resell GoHighLevel as a white-label SaaS product.
What’s included (everything in Pro, plus):
| Feature | Added in Unlimited |
|---|---|
| Team seats | Unlimited (add 50 team members if needed) |
| SMS/month | Unlimited (no monthly cap) |
| White-label SaaS Mode | YES (this is the key differentiator) |
| Custom client domains | Yes (app.youragency.com instead of gohighlevel.com) |
| Client sub-accounts | Unlimited (manage 100+ client accounts) |
| Reseller commissions | 40–50% recurring (tiered by client volume) |
| Client billing integration | Native Stripe integration (charge clients directly) |
| Dedicated onboarding | Optional (available at this tier; not mandatory) |
| Advanced reporting | Custom dashboards, white-label reports for clients |
| Priority support | Faster response times (4–8 hours vs. 24 hours) |
Monthly cost: $497
The white-label difference: This is where Unlimited stands out. You can rebrand GoHighLevel completely and sell it to clients as “YourAgency CRM” or “YourAgency Marketing Platform.” You own the customer relationship and invoicing.
White-Label SaaS Mode: How Recurring Revenue Works
This is the most important feature to understand if you’re considering Unlimited.
The Commission Structure (Tiered)
GoHighLevel pays you a recurring commission on every client subscription you sell in SaaS Mode:
| Client Volume | Commission | Example |
|---|---|---|
| 1–10 white-label clients | 40% | Sell 5 clients at $299/month each = $1,495/month revenue. GoHighLevel takes $897, you keep $598. |
| 11–50 white-label clients | 45% | Sell 25 clients at $299/month each = $7,475/month revenue. You keep 45% = $3,364/month. |
| 51+ white-label clients | 50% | Sell 100 clients at $299/month each = $29,900/month revenue. You keep 50% = $14,950/month. |
The commission scales up—the more clients you sell, the higher your cut.
How It Works in Practice
Step 1: Client signs up
Your prospect visits your white-label portal (app.youragency.com). They see your logo, your branding, your pricing. They don’t see “GoHighLevel” anywhere.
Step 2: Client pays
Client subscribes to your “Pro” plan ($299/month). You invoice them directly (or GoHighLevel processes the payment on your behalf). Payment hits your bank account.
Step 3: You get the commission
GoHighLevel deducts their cost from your client’s payment and sends you the commission. You keep 40–50% recurring (month after month) as long as the client is active.
Example:
- Client pays you $299/month
- You keep 45% (your tier) = $134.55
- GoHighLevel keeps 55% = $164.45
- Client stays for 24 months: $134.55 × 24 = $3,229.20 passive revenue from one client
Scale this to 50 clients: $3,229 × 50 = $161,450/year in commission revenue.
Cost Comparison: What You Actually Pay at Each Tier
Scenario 1: Solo Freelancer (Starter Plan)
Setup:
- You’re a freelancer managing 2 small business clients (plumber, accountant)
- You use GoHighLevel to manage their leads, send email campaigns, and track calls
Costs:
| Item | Cost |
|---|---|
| GoHighLevel Starter | $99/month |
| Total annual cost | $1,188 |
Revenue:
- Client A: $99/month (GoHighLevel resale) + $300/month (setup/management) = $399/month
- Client B: $99/month + $300/month = $399/month
- Total revenue: $798/month = $9,576/year
Profit: $9,576 - $1,188 = $8,388/year
ROI: 706% (you invest $1,188 and earn $8,388 net profit)
Scenario 2: Growing Agency (Pro Plan)
Setup:
- You run an agency with 10 clients (mix of local services, e-commerce, software)
- You have 2 part-time team members (sales, operations)
- Each client gets a team seat in your Pro account
Costs:
| Item | Cost |
|---|---|
| GoHighLevel Pro | $199/month |
| Total annual cost | $2,388 |
Revenue:
- Average client contract: $199/month (Pro equivalent resale)
- 10 clients × $199 = $1,990/month
Profit: $1,990 - $199 = $1,791/month = $21,492/year
ROI: 800% (you invest $2,388 and earn $21,492 net profit)
Per-client margin: $199 - $19.90 (platform cost per client) = $179.10 profit per client
Scenario 3: Scale-Up Agency (Unlimited Plan, No White-Label)
Setup:
- You manage 25 clients in a standard resale model (clients know they’re using GoHighLevel)
- 5 team members (sales, ops, support, account management)
- You invoice clients; they pay you; you pay GoHighLevel
Costs:
| Item | Cost |
|---|---|
| GoHighLevel Unlimited | $497/month |
| Total annual cost | $5,964 |
Revenue:
- Average client contract: $249/month (Unlimited equivalent resale)
- 25 clients × $249 = $6,225/month
Profit: $6,225 - $497 = $5,728/month = $68,736/year
ROI: 1,053% (you invest $5,964 and earn $68,736 net profit)
Per-client margin: $249 - $19.88 (platform cost per client) = $229.12 profit per client
Scenario 4: Scale-Up Agency (Unlimited Plan, WITH White-Label SaaS Mode)
Setup:
- You manage 25 clients in white-label SaaS Mode
- Clients see “YourAgency CRM” (not GoHighLevel)
- You resell at premium ($349/month; white-label commands higher pricing)
- You’re in tier 2 commission bracket (11–50 clients = 45% recurring)
Costs:
| Item | Cost |
|---|---|
| GoHighLevel Unlimited | $497/month |
| Total annual cost | $5,964 |
Revenue:
- Client subscription: $349/month per client
- 25 clients × $349 = $8,725/month
- Your commission (45%): $8,725 × 0.45 = $3,926/month (recurring)
Profit: $3,926 - $497 = $3,429/month = $41,148/year
Plus: Direct margin on setup/services (not counted above)
- Example: $500 one-time setup fee × 25 clients = $12,500 (first year only)
- Total year 1 profit: $41,148 + $12,500 = $53,648
ROI (recurring revenue only): 590% (monthly profit / annual cost)
ROI (year 1 with setup fees): 800%
Why the ROI is lower than Scenario 3: You’re paying 55% of revenue to GoHighLevel (they take their cut), but you own the customer relationship and get lifetime recurring revenue. The trade-off: higher profit per client long-term, but lower margin in the short term.
Feature-by-Feature Comparison Across Plans
Here’s what changes (and what stays the same) as you move up:
| Feature | Starter | Pro | Unlimited |
|---|---|---|---|
| CRM core | Full | Full | Full |
| Contacts limit | Unlimited | Unlimited | Unlimited |
| Email sends/month | Unlimited | Unlimited | Unlimited |
| SMS/month | 500 | 5,000 | Unlimited |
| Landing pages | Unlimited | Unlimited | Unlimited |
| Funnels | Unlimited | Unlimited | Unlimited |
| Automations | Unlimited | Unlimited | Unlimited |
| Team seats | 1 | 3 | Unlimited |
| API access | Limited webhooks | Full REST API | Full REST API |
| Custom integrations | No | Yes | Yes |
| White-label domain | No | No | Yes |
| White-label SaaS Mode | No | No | Yes |
| Commission structure | N/A | N/A | 40–50% recurring |
| Dedicated support | Community | Community | Priority (optional) |
| Custom reporting | Basic | Enhanced | Advanced |
| Bulk contact import | Limited (1K) | Yes (10K+) | Yes (unlimited) |
| Calendar integrations | Basic | Advanced | Advanced |
Key takeaway: The “core platform” (CRM, email, SMS, landing pages, automation) is identical across all three plans. You’re paying for:
- Team seats (Starter: 1, Pro: 3, Unlimited: unlimited)
- SMS volume (Starter: 500/month, Pro: 5,000/month, Unlimited: unlimited)
- White-label capability (Unlimited only)
When to Upgrade (and When to Stay Put)
Stay on Starter if…
- You have fewer than 3 clients
- You work solo (no team)
- Your clients send fewer than 500 SMS/month combined
- You don’t need API access or custom integrations
- You want the lowest monthly cost
Monthly cost: $99 Good for: Freelancers, solopreneurs, coaches
Upgrade to Pro if…
- You have 4–15 clients
- You have a 2–3 person team
- You need to resell GoHighLevel at scale
- Your clients collectively send more than 500 SMS/month
- You need API access for custom workflows
Monthly cost: $199 Good for: Growing agencies, service-based freelancers, coaches with teams
Cost analysis: Pro adds $100/month but gives you 10x SMS capacity and 2 additional team seats. If you have 6 clients paying $99 each, you clear $499/month profit (before overhead). The $100 platform cost is a small fraction of revenue.
Upgrade to Unlimited if…
- You have 15+ clients
- You want to build recurring white-label revenue
- You need unlimited team members (for support, onboarding, account management)
- Your clients send significant SMS volumes
- You want to scale beyond the Pro tier’s 3-seat limit
Monthly cost: $497 Good for: Agencies scaling to 20+ clients, white-label SaaS models, teams with 5+ people
Cost analysis: Unlimited costs 2.5× more than Pro ($497 vs. $199). But if you’re managing 25 clients at $249/month average, you’re clearing $5,728/month profit (before team salaries and overhead). The $497 platform cost is just 8.6% of revenue.
White-label ROI: If you sell white-label SaaS Mode at premium pricing ($349/month vs. $249 standard resale), your 45% commission ($157/month per client) on 25 clients = $3,925/month recurring revenue. That’s $47,100/year recurring, on a $5,964/year platform investment. ROI: 590%.
Beyond the Main Plans: Enterprise Tier
If you’re managing 100+ clients or need custom features (dedicated support, white-label sub-domains for each client, custom integrations, SLA guarantees), GoHighLevel offers an Enterprise tier.
Pricing: Custom (typically $1,500–$5,000+/month) Include: Everything in Unlimited, plus dedicated account manager, custom integrations, priority support, and negotiated commission rates (often 50%+)
Hidden Costs & What’s NOT Included
Things You Still Need to Pay For (Outside GoHighLevel)
| Item | Typical Cost | Notes |
|---|---|---|
| Email deliverability optimization | Included in all plans | GoHighLevel uses shared sending infrastructure; no extra cost |
| SMS delivery | Included in all plans | Carrier fees absorbed; no per-SMS overage charges |
| Domain (for white-label) | $12/year (GoDaddy, Namecheap) | Only if using custom domain feature |
| SSL certificate (custom domain) | Included | GoHighLevel handles HTTPS automatically |
| Zapier (if needed) | $20–$600/month | Only if you use Zapier for complex integrations (not required) |
| Team salaries | Varies | Hiring ops, support, sales staff to manage clients |
| Payment processing (Stripe) | 2.9% + $0.30/transaction | If you use Stripe integration for invoicing |
| Dedicated IP (email) | $100+/month (optional) | Only if you send 100K+ emails/month and want IP control |
The takeaway: GoHighLevel’s pricing is transparent. You pay the monthly plan fee; nearly everything else (email, SMS, API, integrations, white-label) is included. Zapier is optional (most agencies don’t need it).
Comparing GoHighLevel to Competitors
How does GoHighLevel pricing stack up against alternatives?
GoHighLevel vs. HubSpot
| Feature | GoHighLevel | HubSpot | Winner |
|---|---|---|---|
| CRM (free tier) | No free tier | Yes (free) | HubSpot |
| CRM + Email (paid) | $99/mo (Starter) | $50/mo (Starter) | HubSpot |
| CRM + Email + SMS | $99/mo (all included) | $500+/mo (email + SMS add-ons) | GoHighLevel |
| Landing pages | Included ($99+) | Add-on ($300+) | GoHighLevel |
| White-label | Yes ($497+) | No | GoHighLevel |
| Team seats (at $199/mo) | 3 | 3 (but HubSpot is $50 base) | HubSpot (cheaper entry) |
| Automation workflows | Unlimited | Limited (5 for basic) | GoHighLevel |
Verdict for agencies: GoHighLevel wins on all-in-one pricing and white-label. HubSpot wins on free tier and brand recognition. For reselling, GoHighLevel is 3–5× cheaper.
GoHighLevel vs. GetResponse
| Feature | GoHighLevel | GetResponse | Winner |
|---|---|---|---|
| Email + CRM + SMS | $99/mo | $299/mo (email) + $0.01/SMS | GoHighLevel |
| Landing pages | Included | Included | Tie |
| Automation | Unlimited steps | 50+ steps | GoHighLevel |
| Team seats | 1 (Starter) | 1–2 | Tie |
| SMS included | Yes (500/mo Starter) | No ($0.01/msg) | GoHighLevel |
| White-label | Yes | Limited | GoHighLevel |
Verdict: GoHighLevel is cheaper for SMS-heavy workflows. GetResponse is better for email-only agencies.
GoHighLevel vs. ActiveCampaign
| Feature | GoHighLevel | ActiveCampaign | Winner |
|---|---|---|---|
| CRM + Email | $99/mo | $229/mo | GoHighLevel |
| SMS | Included | Add-on ($0.02/msg) | GoHighLevel |
| Landing pages | Included | No (requires 3rd party) | GoHighLevel |
| Advanced automation | Unlimited | Advanced (but limited workflows) | GoHighLevel |
| White-label | Yes | Limited | GoHighLevel |
Verdict: GoHighLevel is significantly cheaper for a full platform. ActiveCampaign is better for pure email automation (not as comprehensive).
Cost Calculator: What You’ll Actually Pay
Use this calculator to estimate your GoHighLevel cost:
Step 1: Pick your plan
- Starter: $99/month
- Pro: $199/month
- Unlimited: $497/month
Step 2: Multiply by 12 months
- Starter: $99 × 12 = $1,188/year
- Pro: $199 × 12 = $2,388/year
- Unlimited: $497 × 12 = $5,964/year
Step 3: Calculate your client revenue
- Client count × Average contract value = Monthly revenue
- Example: 15 clients × $199/month = $2,985/month
Step 4: Calculate profit
- Monthly revenue - Monthly plan cost = Monthly profit
- Example: $2,985 - $199 = $2,786/month = $33,432/year
Step 5: Optional—add white-label commission (Unlimited tier only)
- Client revenue × Your commission % (45%) = Recurring commission
- Example: $2,985 × 0.45 = $1,343/month = $16,116/year
Money-Back Guarantee & Cancellation
GoHighLevel offers a 30-day money-back guarantee. If you sign up, set things up, and decide it’s not for you within 30 days, they’ll refund your full payment (minus any add-ons or third-party charges).
No lock-in contracts. Cancel anytime. Month-to-month billing only.
Discounts & Annual Billing
GoHighLevel occasionally runs discounts (typically 20–30% off annual billing). Check their pricing page or watch your email if you’ve expressed interest.
Annual billing discount (estimated): Pay for 10 months, get 2 free (20% savings).
Example:
- Monthly: $199 × 12 = $2,388/year
- Annual: $199 × 10 = $1,990/year
- Savings: $398/year
FAQ: GoHighLevel Pricing & Plans
Q: Can I start on Starter and upgrade later without losing data?
A: Yes. All your contacts, campaigns, workflows, and automations stay intact when you upgrade. You can switch from Starter → Pro → Unlimited anytime. No data loss, no migration needed.
Q: What happens to my SMS if I downgrade from Unlimited to Pro?
A: Your SMS limit drops from unlimited to 5,000/month. If you’re using more, you’ll hit the limit and won’t be able to send additional SMS until next month. You won’t lose your SMS history; just your ability to send beyond 5,000.
Recommendation: Check your monthly SMS usage before downgrading.
Q: Is there a setup fee?
A: No. GoHighLevel charges only the monthly plan fee. No setup, no onboarding fee, no annual fee (unless you opt for annual billing).
Q: Can I use the same GoHighLevel account for multiple agencies?
A: No. Each plan (Starter, Pro, Unlimited) is for one primary account. If you own multiple agencies, you’d need multiple GoHighLevel subscriptions.
Exception: Unlimited plan white-label mode lets you manage multiple client accounts under one primary account. But each of those client accounts is separate.
Q: Do I have to pay for unused SMS if I’m on a monthly plan?
A: Yes. You pay the monthly plan fee upfront. If you’re on Pro ($199/month with 5,000 SMS), you pay $199 regardless of whether you send 10 or 5,000 SMS.
To minimize waste: Start on Starter ($99, 500 SMS). Upgrade to Pro when you consistently hit 500 SMS/month.
Q: If I sell white-label, do I set the client’s price, or does GoHighLevel?
A: You set the price. You’re reselling it as your platform under your brand. You can charge $99/month, $299/month, or $999/month; GoHighLevel takes 40–50% of whatever you charge (depending on your tier), and you keep the rest.
Q: What if a client wants to pay annually? Do I get more commission?
A: The commission structure is per-month, charged monthly. If your client pays annually (12 months upfront), you still receive 40–50% of that annual payment upfront, then month-to-month commission going forward.
Example:
- Client pays $349/month (or $4,188/year upfront)
- You keep 45%: $4,188 × 0.45 = $1,884.60 (upfront)
- Plus $157/month ongoing
Q: Can I offer a free trial to my clients (white-label)?
A: Yes. GoHighLevel lets you set trial periods (7, 14, or 30 days). During the trial, the client doesn’t pay; you don’t pay commission. When the trial ends, they’re charged (or the subscription cancels).
Q: Is there a contract or minimum commitment?
A: No. Month-to-month billing; cancel anytime. No lock-in.
Q: Do Starter and Pro plans have all the same features, just with seat/SMS limits?
A: Yes. The core platform (CRM, email, landing pages, automation, integrations) is identical. The only differences are:
- Team seats (1 in Starter, 3 in Pro)
- SMS volume (500 in Starter, 5,000 in Pro)
- API access (limited in Starter, full in Pro)
If you don’t need extra seats or high SMS volume, Starter has everything Pro has.
Q: Can I use the same login for multiple team members on Starter?
A: No. Starter is 1 seat = 1 login. If you want to share access, you’d have to share your password (not recommended for security). Upgrade to Pro ($199) to get 3 official team seats.
Q: What payment methods does GoHighLevel accept?
A: Credit card (Visa, Mastercard, American Express, Discover), and ACH bank transfer for larger accounts. No PayPal.
Next Steps: Choose Your Plan
- Start with Starter ($99/month) if you’re new or have fewer than 3 clients.
- Upgrade to Pro ($199/month) when you hit 4+ clients or need team members.
- Scale to Unlimited ($497/month) when you have 15+ clients or want white-label SaaS Mode.
Internal Linking & Related Resources
For deeper dives on features and use cases, see:
- [INTERNAL-LINK: GoHighLevel vs GetResponse → Full comparison of pricing, email deliverability, SMS, and white-label options]
- [INTERNAL-LINK: How to Set Up GoHighLevel SaaS Mode → Build recurring revenue with white-label]
- [INTERNAL-LINK: GoHighLevel Slack Integration → Automate team notifications and lead alerts]
- [INTERNAL-LINK: GoHighLevel CRM Features → Lead scoring, pipelines, custom fields, and team roles]
Affiliate Disclosure
Short n Sweet Digital is a GoHighLevel white-label reseller and affiliate. We earn commissions on qualified signups through our referral link at no cost to you. This pricing breakdown reflects data current as of June 2026. GoHighLevel pricing and features change periodically; verify current details on their official pricing page.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Built by agricidaniel - Join the AI Marketing Hub community 🆓 Free → https://www.skool.com/ai-marketing-hub ⚡ Pro → https://www.skool.com/ai-marketing-hub-pro ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
